Marketing ops & lifecycle systems

SYSTEMS THAT SEND

The campaigns get the attention.
The systems underneath get the results.

Dive in

Most email marketers own the calendar. I own the engine underneath it — platform architecture, lead lifecycle, data integrity, and reporting that tells you whether the program is actually working.

of the job is the part nobody sees.
Campaigns are the other ten. This site is about the ninety.

Journey Builder, Automation Studio, Data Extensions, AMPscript & SSJS. Systems meant to outlast any single send.

Scoring, grading, engagement programs, and a marketing-to-sales handoff that tells a rep which leads to call first.

List hygiene, suppression logic, and the unglamorous SOPs that keep a subscriber base clean and deliverable at scale.

KPI frameworks built on delivery, click-through, and opt-out. Numbers that held up before Apple's MPP still hold up after it.

Pages treated as living assets — tested and iterated against real campaign performance, not opinions.

Keeping the automation platform, the CRM, and everything in between speaking the same language.

“Open rate used to mean something. Apple changed that — and most reporting still hasn’t caught up.”

I'm not taking on new work just yet, but I'm always up for a conversation about marketing ops, platform architecture, or the open-rate problem.